Toyota achieves strong first-half sales growth in the West on the back of rapid hybrid growth and Lexus, and increased share in the East

  • Toyota Motor Europe sold 476,000 vehicles in the first half of 2016, +5.6% increase versus last year
  • Hybrid sales rose 44% versus the same period last year, representing 31% of sales, with Yaris Hybrid sales up by 23%, Auris Hybrid up by 33% and Prius sales more than doubling
  • Best-ever half-year result for Lexus in Europe with over 36,000 units, +16% versus last year

Brussels, Belgium, July 14, 2016 – Toyota Motor Europe today reported sales for the first half of 2016 of 476,000 Toyota and Lexus vehicles, an increase of 5.6% from the first half 2015.

Total market share for the group stood at 4.6%.

TME’s sales in the EU+EFTA region grew by 7.5% year-on-year.  Sales in the rest of TME’s Europe region (including Russia, Kazakhstan, Ukraine, Caucasus, Turkey and Israel) were stable versus a market down by 8%. This resulted in an increase in share of 0.6 percentage points at 8% in the area.

The strong sales momentum in the first quarter of the year was maintained in the second quarter with sales growth in Europe driven by another significant increase in Toyota and Lexus hybrid vehicle sales, up 44% from the first half 2015, at 145,160. Hybrid sales represented 31% of all sales of TME in the first half of the year, compared to 24% for the full calendar year 2015.  TME is targeting to achieve another hybrid sales record with 280,000 units in CY2016 and has a mid-term plan to achieve 50% hybrid sales by 2020.

The second contributor to the strong sales performance was Lexus premium vehicles.  There was substantial sales growth in all parts of the region. In Russia, Lexus sales increased by 17% in a premium market down by 6%.


What they said:

Karl Schlicht, Executive Vice President, Toyota Motor Europe

 “If it’s a hybrid, it’s moving, and moving fast – sometimes faster than we can supply, which has put a limit on our sales progression in Western Europe in the first half of the year. Hybrid supply should improve in the second half.  Together with the very strong sales we are posting in Russia, where we achieved N°1 position for the locally produced Camry and the RAV4, and the acceleration of the Lexus brand both in the West and the East, we are confident to exceed 900,000 sales for the first time in 7 years.”


Matt Harrison, Vice President, Sales&Marketing, Toyota

“Plus forty-four percent hybrid sales versus last year is a great achievement. I am thrilled to see that 31% of our sales are now hybrids. Yaris Hybrid and Auris Hybrid continue to perform well. And the initial sales of the RAV4 hybrid and the new Prius that have just been launched are beyond expectations. With this continued hybrid momentum and the launch of the new PROACE van range and the new Hilux pickup coming soon, we are confident of an equally strong second half of the year.”

 Alain Uyttenhoven, Vice President, Lexus

“Over the last couple of years, Lexus has completely renewed its line-up, and expanded its range with new models such as the NX and the RC. We also remain by far the leading manufacturer of luxury hybrid vehicles, globally and in Europe. This provides a solid foundation for continued growth in the future.”


Toyota highlights in this half-year:

  • Top 3 sellers: Yaris (113,177); Auris (79,828); RAV4 (54,663),

  • Top 3 gainers: Prius range (+47%); Avensis (+35%); Auris range (+14%)

  • Top 3 hybrids: Auris Hybrid (46,972); Yaris Hybrid (44,612); RAV4 Hybrid (17,063)

  • Top 3 hybrid gainers: Prius (+117%); Auris Hybrid (+33%); Yaris Hybrid (+23%)

  • Total hybrid sales: 122,141 (+52% year-on-year)

  • Hybrid mix: 28%


Lexus highlights this half-year:

  • Top 3 sellers: NX (12,689); RX (8,815); CT200h (4,452)

  • Top 3 gainers: RC (+171%); LX (+143%); RX (+123%)

  • Top 3 hybrids: NX Hybrid (8,788); RX Hybrid (4,715); CT200h (4,452)

  • Top 3 hybrid gainers: RC Hybrid (new); RX Hybrid (+104%); NX Hybrid (+14%);

  • Total hybrid sales: 23,021 (+12% year-on-year)

  • Hybrid mix: 63%

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Aurélie Gerth PR Manager Toyota-Lexus Belux, Toyota Belgium
Aurélie Gerth PR Manager Toyota-Lexus Belux, Toyota Belgium
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