Toyota Group at the Japan Mobility Show 2025

On Tuesday 29 October, the Toyota Group unveiled a number of new concepts, models, and brand directions at the 2025 Japan Mobility Show.

New product offerings were on display showcasing the future strategies and innovations for the automaker’s various marques and nameplates. With highlights featuring Lexus’ “Discover” ecosystem and messaging, the expansion of the Century nameplate into a standalone brand, and various other vehicle mobility products and vehicles from the likes of Toyota and Daihatsu, the Toyota Group continues to advance mobility for all and complement the lifestyles and aspirations they embody.

The following press materials are now available: