{
    "title": "Toyota Woven City \u2018update\u2019 : un terrain d\u2019essai vivant pour la mobilit\u00e9 de demain",
    "modified_at": "2026-06-29 11:42:24",
    "published_at": "2026-06-29 11:59:00",
    "url": "https://press.toyota.be/toyota-woven-city-update-un-terrain-dessai-vivant-pour-la-mobilite-de-demain",
    "short_url": "http://prez.ly/kSJd",
    "culture": "fr",
    "language": "FR",
    "slug": "toyota-woven-city-update-un-terrain-dessai-vivant-pour-la-mobilite-de-demain",
    "body": "<ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><strong>En 2020, Toyota a annonc&eacute; le projet Toyota Woven City : un terrain d&rsquo;essai en conditions r&eacute;elles pour l&rsquo;innovation en mati&egrave;re de mobilit&eacute;.</strong></span></li><li><span><strong>Les activit&eacute;s de la premi&egrave;re phase sont en cours : les premiers Inventors, des soci&eacute;t&eacute;s partenaires, start-up et entrepreneurs, et les &laquo; Weavers &raquo;, les r&eacute;sidents (litt&eacute;ralement : &laquo; tisserands &raquo;), sont en train de d&eacute;velopper et de tester des produits et services.</strong></span></li><li><span><strong>L&rsquo;innovation par le </strong><em><strong>kakezan</strong></em><strong> : la collaboration r&eacute;ussie de divers secteurs et individus</strong></span></li><li><span><strong>Woven City by Toyota, &eacute;l&eacute;ment cl&eacute; dans la transition &agrave; une entreprise de mobilit&eacute;</strong></span></li><li><span><strong>Un projet enracin&eacute; dans l&rsquo;h&eacute;ritage de Toyota en tant qu&rsquo;entreprise de tissage et dans son engagement de longue date &agrave; offrir le bien-&ecirc;tre &agrave; tous</strong></span></li></ul><p><strong>Toyota forge l&rsquo;avenir de la mobilit&eacute; centr&eacute;e sur l&rsquo;humain &agrave; Toyota Woven City (Woven City) : un laboratoire vivant pour l&rsquo;innovation, o&ugrave; de nouveaux concepts peuvent &ecirc;tre identifi&eacute;s, d&eacute;velopp&eacute;s et test&eacute;s en conditions r&eacute;elles.</strong></p><p><strong>Les activit&eacute;s de la premi&egrave;re phase du projet sont d&eacute;sormais en cours dans la communaut&eacute; sp&eacute;cialement con&ccedil;ue &agrave; cet effet, situ&eacute;e pr&egrave;s du mont Fuji, dans la pr&eacute;fecture de Shizuoka au Japon. &Agrave; terme, Woven City sera le lieu o&ugrave; r&eacute;sidents, les &laquo; Weavers &raquo;, c&ocirc;toieront &laquo; Inventors &raquo; : des &eacute;quipes et des individus produisant et affinant des solutions qui exploitent le potentiel de l&rsquo;IA et des technologies avanc&eacute;es pour rendre la mobilit&eacute; plus s&ucirc;re, plus simple et accessible &agrave; tous.</strong></p><p><strong>Woven City : l&rsquo;histoire continue</strong></p><p>Woven City fait office de pont entre la recherche avanc&eacute;e et les applications en conditions r&eacute;elles. Le projet, dirig&eacute; par Woven by Toyota (WbyT, soci&eacute;t&eacute; du groupe Toyota), a pour objectif de fa&ccedil;onner l&rsquo;avenir de la mobilit&eacute; et d&rsquo;am&eacute;liorer le bien-&ecirc;tre de tous. \u200b \u200b \u200b \u200b \u200b </p><p>Son d&eacute;veloppement d&eacute;coule de la d&eacute;claration faite par Toyota en 2018 que l&rsquo;entreprise &eacute;voluerait d&rsquo;un constructeur automobile &agrave; une entreprise de mobilit&eacute;. Deux ans plus tard, le concept urbain a &eacute;t&eacute; d&eacute;voil&eacute; lors du Consumer Electronics Show (CES) &agrave; Las Vegas. </p><p>Woven City est en cours de construction sur le site de l&rsquo;ancienne usine Toyota Motor East Japan Higashi-Fuji, perp&eacute;tuant ainsi une tradition de savoir-faire pr&eacute;sente sur ce site depuis plus de 50 ans. Cela d&eacute;montre &eacute;galement l&rsquo;engagement de Toyota &agrave; soutenir une r&eacute;gion s&eacute;v&egrave;rement touch&eacute;e par le grand s&eacute;isme de 2011 de la c&ocirc;te Pacifique de T\u014dhoku.</p><p>Woven City sera un lieu de vie, de travail et de divertissement, mais aussi un terrain d&rsquo;essai pour de nouveaux produits et services avant leur d&eacute;ploiement &agrave; plus grande &eacute;chelle en production. Un feed-back direct imm&eacute;diat permettra d&rsquo;affiner avec pr&eacute;cision et d&rsquo;acc&eacute;l&eacute;rer le d&eacute;veloppement. La ville deviendra ainsi un laboratoire vivant, en &eacute;volution constante. </p><p><strong>Woven City : premi&egrave;re phase </strong></p><p>La premi&egrave;re phase de Woven City a &eacute;t&eacute; officiellement lanc&eacute;e en septembre 2025. Le projet a commenc&eacute; &agrave; accueillir ses premiers Weavers et Inventors : &agrave; partir d&rsquo;avril 2026, 100 personnes de 50 m&eacute;nages y participent, et le nombre devrait augmenter &agrave; environ 300 au fil du temps. &Agrave; ce jour, une vingtaine d&rsquo;Inventors ont rejoint Woven City : 12 de soci&eacute;t&eacute;s du groupe Toyota et 12 de partenaires externes. Repr&eacute;sentant des secteurs d&rsquo;activit&eacute; vari&eacute;s, ils partagent une philosophie commune d&rsquo;innovation &laquo; pour les autres &raquo;.</p><p>L&rsquo;accent est mis sur des projets de co-cr&eacute;ation en faveur d&rsquo;une mobilit&eacute; et de syst&egrave;mes centr&eacute;s sur l&rsquo;humain. Certains d&rsquo;entre eux visent &agrave; am&eacute;liorer la s&eacute;curit&eacute; routi&egrave;re et &agrave; parvenir &agrave; l&rsquo;objectif d&rsquo;un monde sans accidents de la route. Les exemples actuels incluent des concepts pour des plateformes de conduite automatis&eacute;e, une logistique robotis&eacute;e, des communications &agrave; distance de nouvelle g&eacute;n&eacute;ration et des syst&egrave;mes d&rsquo;&eacute;nergie &agrave; hydrog&egrave;ne portables.</p><p><strong>L&rsquo;innovation en mati&egrave;re de s&eacute;curit&eacute; routi&egrave;re et d&rsquo;information gr&acirc;ce &agrave; ANZEN </strong></p><p>L&rsquo;un des principaux projets initiaux &agrave; Woven City est le syst&egrave;me ANZEN int&eacute;gr&eacute; : une nouvelle technologie permettant aux personnes, aux technologies de mobilit&eacute; et aux infrastructures de partager la connaissance de la situation, de prendre des d&eacute;cisions et d&rsquo;agir en coordination.</p><p><em><strong>Kakezan</strong></em><strong> : un concept qui stimule l&rsquo;innovation &agrave; travers la collaboration</strong></p><p>Le terme japonais <em>kakezan</em> (litt&eacute;ralement : &laquo; multiplication &raquo;) d&eacute;crit la mani&egrave;re dont Woven City permet de combiner des forces diverses, en rassemblant l&rsquo;expertise d&rsquo;entreprises, d&rsquo;&eacute;quipes et d&rsquo;individus de diff&eacute;rents secteurs pour cr&eacute;er des avantages ayant un impact plus important sur la soci&eacute;t&eacute;. \u200b </p><p>&Agrave; l&rsquo;instar du <em>kaizen</em>, principe d&rsquo;am&eacute;lioration continue, le <em>kakezan</em> est un &eacute;tat d&rsquo;esprit &agrave; long terme qui vise &agrave; cr&eacute;er de la valeur &agrave; travers la collaboration. Comptant parmi les valeurs de WbyT, ce concept combine diff&eacute;rentes forces, perspectives et expertises afin d&rsquo;ouvrir des possibilit&eacute;s qu&rsquo;une seule personne ou entreprise ne pourrait pas atteindre individuellement, refl&eacute;tant le principe de Toyota selon lequel &laquo; personne ne peut y parvenir seul &raquo;. </p><p>Toyota et WbyT mettent en &oelig;uvre le <em>kakezan</em> en utilisant des technologies d&rsquo;IA centr&eacute;es sur l&rsquo;humain. Toyota reconna&icirc;t que l&rsquo;IA est essentielle &agrave; toute innovation, mais estime qu&rsquo;il faut l&rsquo;utiliser pour &eacute;tendre l&rsquo;intuition humaine, et non la remplacer.</p><p><strong> </strong></p><p><strong>Woven City et l&rsquo;h&eacute;ritage du tissage de Toyota</strong></p><p>Dans son nom comme dans ses ambitions, Woven City est &eacute;troitement li&eacute; &agrave; l&rsquo;h&eacute;ritage industriel et &agrave; l&rsquo;histoire de Toyota en mati&egrave;re d&rsquo;innovation. Sakichi Toyoda, inventeur du premier m&eacute;tier &agrave; tisser automatique au monde, a fond&eacute; la soci&eacute;t&eacute; Toyoda Spinning and Weaving en 1918. \u200b </p><p>Son succ&egrave;s a permis &agrave; son fils Kiichiro d&rsquo;investir dans le d&eacute;veloppement de la technologie automobile, en utilisant les fonds g&eacute;n&eacute;r&eacute;s par la vente de brevets de technologie de tissage &agrave; une entreprise de tissage britannique, Platt Brothers d&#039;Oldham, en 1929. Le premier v&eacute;hicule Toyota est finalis&eacute; en 1935 et deux ans plus tard, la Toyota Motor Company est fond&eacute;e. </p><p>Tout au long de l&rsquo;histoire de Toyota, ses activit&eacute;s ont &eacute;t&eacute; ax&eacute;es sur la cr&eacute;ation de bien-&ecirc;tre pour les autres, une philosophie centr&eacute;e sur l&rsquo;humain qui sera perp&eacute;tu&eacute;e &agrave; Woven City. \u200b </p><p><strong>La signification de Toyota en tant qu&rsquo;entreprise de mobilit&eacute; </strong></p><p>Pour Toyota, la mobilit&eacute; ne se limite pas au transport et au d&eacute;placement des personnes d&rsquo;un point A &agrave; un point B. Elle englobe &eacute;galement la fa&ccedil;on dont les individus sont mus par l&rsquo;&eacute;motion et se connectent entre eux. \u200b </p><p>Les activit&eacute;s de Woven City explorent la mobilit&eacute; &agrave; travers quatre domaines connect&eacute;s : les personnes, les biens, l&rsquo;information et l&rsquo;&eacute;nergie. Cependant, &agrave; l&rsquo;instar d&rsquo;Internet, la mobilit&eacute; est un concept en constante expansion, dont les applications s&#039;&eacute;tendent progressivement &agrave; des domaines tels que la logistique, l&rsquo;&eacute;nergie, l&rsquo;&eacute;ducation et la vie quotidienne.</p><div\n    id='gallery-10617632-9137-4966-a963-07d3b5660e66'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:ellen.dewilde@toyota.be\"  class=\"release-content-contact__details-list-item-link\" title=\"ellen.dewilde@toyota.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>ellen.dewilde@toyota.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"https://www.toyota.be\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"release-content-contact__details-list-item-link\" title=\"toyota.be\"><svg class=\"icon icon-browser release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-browser\"></use>\n            </svg>toyota.be</a></li></ul>\n    </div>\n</div>",
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